The evaluation, if and when an email was opened, is only available for serial mails, additionally the option “Track dispatch” must be activated when sending.
Tracking not only records the number of emails read, but also stores an activity in each “address data record” when the recipient opens the email.
The tracking is done with a kind of tracking pixel. When the recipient opens the email, an “image” is loaded. This load can be recorded and assigned to an address record via an ID.
If the settings of the recipient’s email program do not display images from the Internet, the reading of the email cannot be tracked, i.e. counted.
Please note that individual evaluation is only permitted with the consent of the recipient. It is necessary that you have previously obtained the consent of each addressee to the storage of the reading behaviour by means of “Tracking Pixel”.