Email tracking

Tracking is carried out using a type of tracking pixel. An “image” is loaded when the recipient opens the email. This store can be recorded and assigned to an address data record via an ID.
If the settings of the recipient’s email program do not display images from the Internet, the reading of the email cannot be tracked, i.e. counted.

Open the email composer for new emails and switch to serial mail mode using the “Serial mail” button in the top right-hand corner.

Then activate the “Track shipping” option. For tracking, an image must be inserted in the email, which is only possible with emails in “Html” format. Therefore, the format of the email is changed to “Html” and cannot be changed. Templates created with the “text only” format will continue to work, but will be packaged as “Html”.

Everything else is done as with a “normal” serial mail – write the text of the email as usual, enter the recipients as a filter or work list, link real estate or attach files.

The “Track sending” option is also available for sending normal emails. Please note that if you are writing to several recipients, they must be linked on the “Separate recipients” tab.

After sending, you can track the evaluation of the current serial mail in the Marketing Box widget on the dashboard. For each dispatch, a name is created from the “email subject” and the “dispatch date”, which can be selected in the marketing box.

When sending emails with tracking, an activity is created in each address addressed.

• Type Email
• Type Output
• Action feature: Serial mail & tracking

When the email is read, another activity entry is created in the respective address.

• Type System
• Type email open
• Action feature: Tracking